Lumière Home Décor Case Study
TikTok Shop Success
Lumière Home Décor, a UK premium home accessories brand, was generating only £3,000-£5,000 monthly across all channels. They needed expert TikTok Shop potential but lacked the technical expertise and content creation capabilities.
Our Strategic Approach & TikTok Shop Expertise :
Complete TikTok Shop Setup: Created shop, optimized product catalog, inventory synchronization, and streamlined order fulfillment processes. Implemented advanced SEO techniques for product listings and category approval
Content Strategy & Creation: Developed and executed dynamic content producing 150+ engaging short-form videos including product demonstrations, styling tutorials, and trend-based content using capcut and AI tool like Topview.ai
Influencer & Paid Campaign Management: Established partnerships with 12 relevant micro and macro-influencers while running advertising campaigns through TikTok Ads Manager of GMV max ads with daily budget around £250
Key Skills Applied :
- Product research.
- Inventory management.
- Real-time analytics tracking through excel sheets
- TikTok Shop Seller Center management
- Content creation using editing tools and through Influencers collaboration
- GMV max ads setup and optimization.
Outstanding Results (3 Months) :
Gross Revenue: £140,547
Net Revenue: £110,223
New Followers: 89,000+
Conversion Rate: 3.8% (vs 1.9% industry average)
Engagement Rate: 7.2% (vs 3.1% industry average)
Return on Ad Spend: 5.4:1
Viral Content: 3 videos exceeded 1M views each
“The results exceeded our wildest expectations. Over £110,000 in net revenue in just three months is transformational for our business. Their TikTok Shop expertise and strategic approach positioned us as a market leader.
— Sarah Mitchell, Founder, Lumière Home Décor
Client Details
— Sarah Mitchell, Founder, Lumière Home Décor
Service Provided
Shop creation and mangement, influencer outreach , orders generation and processing , GMV max ads
Project Timeline
Project Duration: 3 months | Total Investment: 280 hours